We’ve talked about illustrationI Wear Green For My Aunt Love Kidney Disease Awareness shirt. and graphic styles plenty. Let’s turn out attention towards another favorite design manifestation of mine: logos. I find them to be a very difficult and complex part of branding, that can make or break a business.Gestalten is a famous German book publisher championing visual content from graphic design, in particular. Now, if we piece these two together we get the newest edition of Los Logos, the 8th one in the series. It was launched in September of last year but now is still an excellent time to bring it to your attention.The collection is a guide for designers, brand managers or marketing strategists inside the world of contemporary logo designs. It explores examples from all over the world, with insights on creative processes, developments and, of course, trend predictions. It’s inspiration on steroids, with interviews that reveal approaches from both big brands and small, undiscovered studios.The book is perfectly curated, with an amazing layout, constituting a necessity for any professional in the industry wanting to understand the evolution and status quo of the logo.Therefore, Los Logos 8 should be on your desk right now as an indispensable guide to turn to. Anytime you feel like you’re running out of creative juices, this 400-page book will spark it up again.
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Let’s properly start the New Year, by sensibly building your creative approachI Wear Green For My Aunt Love Kidney Disease Awareness shirt. Before you get down to business, you should review the trends.I know! Ideally, it shouldn’t be about what’s popular, but what your designer soul tells you. Unfortunately, we do not live in that perfect world; regardless of how much we wish we did. It doesn’t mean you shouldn’t create from the bottom of your heart. My advice is to find a common ground between that and expert prognosis on what’s going to be big in 2018.Shutterstock does that kind of analysis each year, to prepare everyone using their services. It’s a little head’s up to creatives, although these creatives might be the actual trendsetters, without even realizing it.Just like fashion, I don’t know how much is natural aesthetic burst and how much are artificially induced tendencies, by the big players in the industry. I wouldn’t know the reasons for the latter. Yet, looking at the Shutterstock predictions, these trends make sense because they are fun, challenging and you can work in unimaginable ways around them.11 styles seem to have emerged, and some we also see manifesting themselves in t-shirt designing. On top of this selection, the famous stock image site will cover these trends across the entire year, with tips and tutorials. It is a reliable source to regularly come back to and get inspiration from.Here are the 2018 popular design trends that Shutterstock says you shouldn’t let out if your sight. I included some examples of our own that apply in the t-shirt industry:
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