There’s something comforting about having a healthy glow in the Dasgasdom3 merch hooded shirt and by the same token and middle of a global pandemic, which is why there’s been such an emphasis on skin care this year. “[Consumers] are turning their homes into spas and learning how to think professionally about skincare,” says Horwitz. “Their time at home was used to research advanced ingredients. The skin-care consumer has become very knowledgeable when it comes to the dos and don’ts of skincare, and they’re using time at home to optimize their routines.”
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According to Kato, while most people searched for individual ingredients such as niacinamide (a form of vitamin B) and bakuchiol (a natural retinol alternative), others simply opted for a crash course in Korean skincare.