I also reached out to other retailers. “What are you doing about deliveries?” I emailed Christina Bryant, who had closed her home store St. Frank in Pacific Heights. A friend who has a women’s store in the2020 sucks anti 2020 cancel shirt it is in the first place but Mission wrote to me, “Are you asking for a rent abatement?” At least five fellow entrepreneurs forwarded the application from San Francisco’s Office of Economic and Workforce Development for a $10,000 grant as part of its COVID-19 Small Business Resiliency Fund. We all know how hard it is to start, manage, and sustain a small business, especially in San Francisco, where the homelessness crisis and lack of non-tech workers make it especially challenging. We all want the others to pull through.
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I rerouted the2020 sucks anti 2020 cancel shirt it is in the first place but shipments I could to my apartment, and our landlords and vendors have said they’re willing to work with us on payment terms. Fortunately, Hero Shop has a loyal Instagram following, and clients use our Stories and DMs as a way to shop. So I’ve prioritized posting and am trying to make our Stories more engaging now that I don’t have the advantage of meeting clients in person. I’ve also made sure that all of the inventory—from a $15 art book on Henri Rousseau to a $945 tie-dye Elder Statesman sweater—is available on our website and that cozy sweatshirts have pride of place on the homepage. In the very recent past, like last Friday, e-commerce played second fiddle. Now, it’s imperative.